Co-Branding

Eggo and Fiber Plus Co-Branding

Due to the recession and always having an overall food fight for your money, companies and brands have come up with creative ways to make you notice and purchase their products. What's better than one brand in a box? Having two brands in a box of course! At the top is Eggo Waffles infused with Kellogg's FiberPlus Calcium. Hopefully this co-branding alliance will increase sales for both brands involved. This creates a win-win situation for the brands and parent company involved. Here are a couple more examples to tingle your brain:

ARIZONA tea with Poland Spring Water

FritoLay MUNCHIES with Doritos Cheese