|The Greatest Movie Ever Sold|
Here is a screenshot from POM Wonderful presents: The Greatest Movie Ever Sold. It's a documentary about, and completely paid for by product placement, marketing, and advertising. POM Wonderful paid $1 Million to be the title sponsor. I have been really fascinated by POM Wonderful and their marketing. I read most of their work in the book entitled Rubies in the Orchard. FIJI Water is in the picture because they are also part of the parent company called Roll Global (http://www.roll.com/). Their major brands include Teleflora, FIJI Water, POM Wonderful, and Paramount Farms. If you love marketing, branding, and food products, they are a great company to follow. After watching the movie and writing this post all I want to do is buy a POM Wonderful. Job is well done when you can sell something to a salesman. Here is the trailer. There is lots to learn about these companies and you will probably see more about them in this blog.