I was actually eating these Clif CRUNCH bars for like 3 weeks straight before I realized that they were actually a new product. I guess Clif is more low key with their packaging and their focus is on the quality of the product on the inside. They also come in Chocolate Chip flavor. I was eating one Clif CRUNCH bar a day (each package has 2 bars) and I had to keep myself from eating multiple bars. Rationing my supply! If you enjoy quality natural granola bars, you have to try these delicious CRUNCH bars.